How Joanna And Chip Gaines's Magnolia Empire Became A Serious Waco Tourist Attraction

*Gets on the next flight to Waco*

Today - Season 66
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If we turned back the hands of time to Waco, Texas, circa 2003—a solid 10 years before Chip and Joanna Gaines's hit television show breathed new life into the ""—you'd fall in love with Joanna Gaines's first Magnolia Market, AKA the "Little Shop on Bosque."

The Little Shop—now turned —reopened this past summer for what was originally only expected to be a short time. Like everything else Joanna and Chip touch in the town that marks the , the Warehouse Shop quickly became a tourist hotspot. So, instead of closing at the end of August like they'd anticipated, it remains open Monday through Saturday from 10 a.m.-5 p.m.—but with and closings. According to , "the shop [ located at 3801 Bosque Boulevard] offers slightly damaged and discounted, last-chance Magnolia products," so you won't want to miss it.


The Little Shop On Bosque Had Humble Beginnings.

There's so much more to the shop than discounted goodies, though. It's really where Jo's design career began. The first Magnolia store is where, , "I developed and sharpened my design style and skills, grew as a business owner, and gained much-needed confidence in Magnolia Market and myself."

The Little Shop on Bosque

When the original Magnolia store opened in 2003, it sold housewares, decor, and clothing accessories, the reported. Though the shop was thriving, after Chip and Joanna had their first two kids—Drake and Ella Rose—they closed it up to focus on raising a family and building their construction business, Magnolia Homes. Despite the couple having recently faced some criticism—which was later recanted—about putting family first, that act underscored their commitment to prioritizing their children's needs while continuing their mission to make "."

Fixer Upper Helped Inspire Magnolia's Return.

, HGTV filmed what quickly became known as the one and only Fixer Upper. Who can forget that ?

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That same year, the couple (who met after they both graduated from nearby Baylor University) reopened the Little Shop on Bosque, not realizing that the business plans Jo had "" would quickly become an empire. You know, one that led them to outgrow the Bosque location and need to move Magnolia to a larger location in downtown Waco, known as .

Magnolia Grows Into Magnolia Market at the Silos.


In 2015, Magnolia Market was born. Housed in a 12,000-square-foot grain barn, the shop includes employee offices, and serves as a mecca for all things modern farmhouse. The Silos are so much more than a single shop, though. The surrounding grounds have been converted into an open area for families to play and gather, and there's a food truck park where you can grab coffee at Common Grounds, or a crepe or BBQ from a vendor nearby. There's also a massive stage, where Magnolia hosts its annual concert and party, known as the Silobration. And there's a full garden and Joanna's bakery, Silos Baking Co. right on the edge of the property.

This year also marked the grand opening for , the couple's restaurant, which serves some of Jo's homegrown veggies and gives me serious decor envy.


The Couple's TV Show Caused A Boom In Tourism For Waco.

According to , "The number of tourists to Waco has tripled in the four years since Fixer Upper first aired, with some 1.7 million people visiting in the first seven months of 2018 alone."

Since so many people traveling from as far as New Zealand and Australia to check out the Magnolia empire, the NYT article reports, and potentially meet (no matter how slim the chance) Chip and Jo, wait times for the bakery and restaurant are upwards of three hours. With this endless wave of travelers coming from all over the world, businesses in the area have flourished as well as Magnolia, impacting Waco in the best way possible.

P.S. You can order Jo's book, now on Amazon.

'Homebody: A Guide to Creating Spaces You Never Want to Leave' by Joanna Gaines, $24.99; Amazon

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