Here's Exactly What You Should Buy From Amazon's 2018 Black Friday Deals

The deals have only just begun.

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Most online and brick and mortar retailers pull out all the stops for Black Friday. But out of all the sale giants, Amazon takes the cake when it comes to incredible Black Friday deals. With prices already so low, and free shipping for Prime subscribers, it's hard to imagine just how much cheaper their inventory can get. From mattresses to electronics, every year the brand manages to swoop in with some outrageous deals.

Last year, Amazon's sale started early, exclusively for Voice Shoppers—AKA people who use Amazon's Alexa-enabled devices to search the site using vocal commands—on the Wednesday before Thanksgiving at 5 p.m. The rest of their items opened up to the public on Thanksgiving Day. All day long, Amazon offered multiple lightning deals with high-demand items that sell out within minutes.

If you want to Black Friday like an Amazon pro, we recommend watching the Upcoming Deals tab on the top of the screen and ensuring that your account and payment method are up-to-date ASAP. The company's biggest discounts are typically for their own products, like the Fire Stick and Kindle, and those deals tend to last throughout the entire day. Here are some of the best deals they have going on now:

  • Take 15 percent or more off LG 2018 Ultra HD TVs
  • Take 15 percent or more off Sony 2018 4K Ultra HD TVs
  • Take 15 percent or more on Samsung 2018 4K Ultra HD TVs
  • Take 20 percent off a Le Creuset of America Toughened NonStick Griddle Pan
  • Take 20 percent off Martha Stewart holiday decor
  • Take 20 percent off a Signature Design by Ashley Furniture
  • Take 30 percent off an iRobot Roomba 671 Robot Vacuum
  • Take 30 percent off a Crock-Pot 7-Quart Slow Cooker
  • Take 52 percent off a Calphalon Pre-Seasoned Cast Iron Skillet
  • Take 55 percent off Calphalon bakeware
  • Save $30 on an iRobot Braava Jet 240 Robot Mop
  • Save $40 on a Simply Calphalon Nonstick 10 Piece Cookware Set
  • Save $40 on a Shark Rocket Corded Ultra-Light Vacuum
  • Save $50 on a Ninja Smart Screen Blender with 1000-Watt Base
  • Save $75 on a KitchenAid Food Processor Attachment
  • Save $100 on a Bissell air400 Air Purifier
  • Save $110 on a Blendtec Classic Blender with Wildside+ Jar and Spoonula Spatula
  • Save $115 on a Nespresso Expert Original Espresso Machine
  • Save $143 on a KitchenAid Pro Line Series Thermal Control Jar Blender
  • Save $150 on a Dyson Ball Multi Floor 2 Upright Vacuum Cleaner
  • Save $150 on a Dyson Humidifier
  • Save up to $240 on Casper Mattresses
  • Save on Cuisinart 14-Cup Food Processors
  • Save on Hoover vacuums
  • Save on Hoover carpet cleaners
  • Save on Kohler faucets, fixtures, and more
  • Save on TempurPedic Support Pillows


    • Echo Dot 2nd Gen $19.99 (Regular price: $39.99)
    • Echo Dot 3rd Gen $24 (Regular price: $49.99)
    • Echo 2nd Gen $69 (Regular price: $99.99)
    • Echo Plus $109.99 (Regular price: $149.99)
    • Echo Show 2nd Gen $179.99 (Regular price: $229.99)
    • Echo Spot $89.99 (Regular price: $129.99)
    • Amazon Smart Plug $5 with any Amazon device purchase (Regular price: $24.99)
    • Fire 7 Tablet with Alexa $29.99 (Regular price: $49.99)
    • Fire HD 8 Tablet with Hands-Free Alexa $49.99 (Regular price: $79.99)
    • Fire HD 8 Tablet with Show Mode Dock Bundle $79.99 (Regular price: $109.98)
    • Fire HD 10 Tablet with Show Mode Dock Bundle $144.99 (Regular price: $204.98)
    • Take $15 off a Fire TV Stick with Alexa Remote
    • Take $15 off a Fire TV Stick 4K with Alexa Remote
    • Buy 2 Echos, save $30
    • Save $30 on a Fire 7 Kids Edition Tablet
    • Save $40 on a Fire 8 Kids Edition Tablet
    • Save $50 on a Fire HD 10 Kids Edition Tablet
    • Save $50 on a Fire HD 10 Tablet
    • Save $50 on an Echo Show (2nd Gen) + Ring Video Doorbell 2 bundle
    • Save $60 on a Fire TV Cube, hands-free with Alexa and 4K Ultra HD
    • Take up to 20 percent off AmazonBasics bedding, cookware, electronics, and accessories

      You'll can also score a Blinx XT 1-Camera and 3-Camera security systems for a major discount, at $78.99 ($51 savings) and $229.90 ($90 savings) respectively.

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