ICYMI: People can't get buy used furniture from stores like West Elm and Urban Outfitters fast enough. Those brands — along with All Modern, Mercury Row, CB2, Restoration Hardware, and Herman Miller — retain their value over time, making it a win-win for buyers and sellers all over the internet. Some items from these stores can even make you nearly 70 percent back, but it will take more then one blurry iPhone photo, says co-founder Kalam Dennis. Here are his three tips for selling furniture online, and actually doubling your chance of selling them.
Post a minimum of five photos.
As a rule of thumb, Kalam recommends posting five photos of whatever item you're selling. "Five photos are what you need to get something at every angle. First you'll get it at eye-level, and then from behind, then the side — now we're already at three — and then just a couple that are really close up, especially of the fabric," he says.
Kalam also recommends posting a photo of the item in natural light during the day, and in the evening. "It will just make someone more excited to buy the item," he says.
Share detail shots of any scuffs or damage.
Your instinct might be to avoid this, but you should photograph any marks on the item you're selling. In fact, Kalam says that sellers who are transparent about blemishes sell better. "[Buyers] are getting this at a wonderful, amazing price. Most won't have an issue with a little mark or scruff," he says, adding that it creates trust.
Explain why you're selling it.
"You don't have to write a book, but something like 'hey, I'm moving back home' or 'I'm redecorating' just gives some color and context comes back to this community and trust," he says.
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