It was named by Pantone as the colour of 2018, and now interior design lovers can get their hands on the exact shade, as Valspar has launched Pantone's Ultra Violet in B&Q stores.
Pantone announced the versatile Ultra Violet as their 'it' colour of the year back in December, describing it as a 'dramatically provocative and thoughtful purple shade'.
Symbolising experimentation and self-expression, as well as non-conformity and visionary thinking, Ultra Violet has the ability to immediately transform any room of the home by adding an element of excitement and wonder.
'At Valspar we actively encourage self-expression and creativity with colour so we are delighted to offer this provocative shade that we hope will prove inspirational when it comes to people's paint projects this year,' says Kasia Wiktorowicz, Valspar marketing lead. 'As people are spending increasingly more time in their homes we hope that this colour will help to create spaces of refuge and reflection from the fast-paced and busy world that most of us live in'
A great starting point for using Ultra Violet in the home is to create a statement feature wall or use the shade to inject some bold colour into an upcycling project. Get more decorating tips on using Ultra Violet here.
Leatrice Eiseman, executive director of the Pantone Colour Institute, adds: 'We are living in a time that requires inventiveness and imagination. It is this kinds of creative inspiration that is indigenous to Pantone 18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level.'
Available exclusively from, Valspar's POP Inpsired by Pantone range has been developed using Valspar's innovative multi-surface formula, perfect for walls, ceilings, wood and metal. It's available in matt finish in 1L (£19) and 2.5L (£32).