Bookshelves are making a comeback – and so is the #shelfie craze

'Customers are falling back in love with the romanticism of collecting books.'

Ikea - Billy bookcase
Ikea

It's official, bookshelves are making a comeback. But for the bibliophiles among us, did it ever really go away?

Insight from Mintel's Books and e-books UK 2017 Report has revealed that sales of physical books are set to rise by 6 per cent this year to £1.7 billion, while e-books are predicted to take a tumble. In fact, physical books will continue to fly off the shelves with a predicted 25 per cent growth in the next five years.

'The print book revival continues as consumers, young and old, appear to have established a new appreciation for this traditional format,' said Rebecca McGrath, senior media analyst at Mintel. 'In such a connected world many people increasingly value time when they can get away from screens. When it comes to print readers, many value the chance to enjoy some digital-free time at home.

'As lives and homes becomes even more connected and digitally-focused, the rare moments one can "switch off" will likely become even more highly regarded, helping further cement the importance of print books in people's lives.'

But that's not the only thing sparking a bookshelf resurgence – social media, and more specifically, the #shelfie, has returned as Instagram's latest hashtag craze.

View this post on Instagram

Look! My first shelfie with the new shelves!! It seems like it took me forever to get them organized with Rowan being sick. I'm finally finished...for now. I'm so happy with them. I've wanted white shelves for so long. ❤️ I organized by genre and size. I tried hard to put books the same size beside each other but sometimes it's impossible. 🤷🏻‍♀️ I have a ton of extra space that you can't see. So I need more books, right? • • #shelfiesunday for #AlltheBooksJuly • • Favorite drink #watermelanerdsjuly - Coffee! ☕️ • • #socksunday for #treasurenoveljuly & #julyinbooks17 • • Sock sundae #icecreamforbooks • • Most anticipated sequel #frenchiefantasyjuly - Muse of Nightmares! • • • #booklover #totalbooknerd #readersof #bookphotography #bookstagram #bookish #booksof #bibliophile #booknerd #booklove #epicreads #bookmarks #bookporn #cozy #instabook #igbooks #shelfie #bookshelves #bookshelf #bookshelfporn #bookshelfie

A post shared by Lori (@loriimagination) on

What is a #shelfie?

In April, Pinterest listed the shelfie as a growing trend amongst pinners, but this is certainly not a new trend. The #shelfie first emerged a few years ago with the craze enabling interior obsessives to showcase their bookcases and impressive literature collection. Today, it has expanded into artfully curated shelves with plant pots and ornaments.

Now, department store John Lewis has said that the #shelfie has prompted an +11 per cent increase in sales of bookcases so far this season.

John Lewis bookshelf
Shop a range of bookcases and shelving units at www.johnlewis.com
John Lewis

It appears that customers are investing in shelving units with many posting their displays on social media and hashtagging #shelfie.

David Barrett, furniture buyer at John Lewis, said: 'Bookshelves are making a comeback this year after falling from favour in 2015, when the rising popularity of the e-reader meant that less and less people were needing to store books in their homes.

'We've seen the reverse in 2017 - customers are falling back in love with the romanticism of collecting books, and are buying beautiful shelves and display units to keep them on. We're also seeing more and more customers wanting to display other decorative items of objet d'art, and a stylish bookshelf works equally well for this.'

Maisons du Monde-bookcase
View a full range of bookcases and shelves at www.maisonsdumonde.com
Maisons du Monde

So even though bookshelves and cases (and similarly shelving units and floating shelves) are on the rise, nowadays they're not entirely used for its original purpose. You're now more likely to find books carefully positioned alongside unique trinkets, family photos and travel mementos, with the shelving unit becoming a renewed centrepiece of the home and a piece of furniture that shows off the homeowner's personality, intellect and interest.

Take a look at some #shelfie and #bookshelfie entries on Insta below:

View this post on Instagram

Shelfie. . . . . . . #vsco #vscocam #shelfie #books #book #library #collection #vintage #decor #plants #succulents #libros #coleccion #biblioteca #home #homeiswhereyourbooksare #read #reading #firstlove #nerd #love #📚

A post shared by n.c.a. (@cafe.con.miel) on

View this post on Instagram

Yin and yang shelfie ☯️

A post shared by Emily Sweet (@sweetbookobsession) on

View this post on Instagram

Tuesday #shelfie ! A much better look than the alternative selfie! Personal bits fresh greenery and 💕 my people !

A post shared by Tracey Jones | Interior Design (@remarkableyyj) on

View this post on Instagram

It's really dark and rainy here today.. but I have finished work for the day, and can now read for the rest of the day 📖😍what are you guys reading?

A post shared by Makayla (@these.happy.days) on

View this post on Instagram

Home sweet home 🏡💕 Good night dear Insta ✨ . . . #shelfie #bookshelf #bookshelfstyling #bookshelfdecor #interiorstyling #interiordecor #interior4all #interiorlove #interiorlover #interior_and_living #interiordesign #bookshelfdetails #billyikea #billybookshelf #myikea #dekoliebe #stilleben #solebich #meinikea #interiorfoto #shootwithiphone7plus

A post shared by Ravinan (@by_ravinan) on

View this post on Instagram

Regram from the lovely @decorhandled How cute is her new Bunny Shelf?Love how she has arranged our Arrows!

A post shared by Inscribe Design (@inscribedesign) on

View this post on Instagram

Seashells & shelfies 🌀• #styledbygrayscale

A post shared by GRAYSCALE DESIGN | Misty Gray (@grayscale.design) on

View this post on Instagram

I call this one 4 a.m. bookshelf because that's what time it was when I finished. . . I tried to get the entire bookshelf in the photo but the room is small and I couldn't wedge myself into the closet any further no matter now hard I tried. So I'll share the other side in a future pic. I'm also trying to ignore the giant pile of books I've displaced to fit the ever growing collection of classics. I need more shelves. 😬🙄 . . . . . #shelfie #bookshelf #bookcollection #booksugar #bookstagrammer #booksof #igbooks #bookshelfie #literature

A post shared by Booksugar (@booksugar) on

View this post on Instagram

It's Friday and I'm just going to read and relax this entire weekend 😃 I couldn't be happier! 😃 I'm currently halfway through The Name of the Rose by Umberto Eco, and I'm loving it so far! What are you guys currently reading? ☺#fridayreads #shelfie #bookshelf #bookcase #bookstagram #bookstagrammer #photooftheday #booklover #bibliophile #booknerd #bookworm #bookaholic #books #literature #igreads #bookstagramfeatures

A post shared by Silke Wadskjær Mølgaard (@silkreads) on

View this post on Instagram

So... I turned all the books around on one of my read-shelves, and I kind of like the look of it ☺ I might turn them back around though, and turn all of my unread books around instead, so that every new book I pick up will be a surprise 😃 #shelfie #bookshelf #bookshelves #bookcase #thebookshelfie #bookstagram #bookstagrammer #photooftheday #booklover #bibliophile #booknerd #bookworm #bookaholic #books #literature #igreads #bookstagramfeatures #interior #decor

A post shared by Silke Wadskjær Mølgaard (@silkreads) on

Get inspiration, ideas and advice wherever you are! Follow us on Facebook: Miescisko UK | Pinterest: Miescisko UK | Twitter: @HB | Instagram: @housebeautifuluk

Advertisement - Continue Reading Below
More From Decorate
https://steroid.in.ua

Предлагаем вам со скидкой www.proffitness.com.ua недорого с доставкой.