Kirstie Allsopp is on a mission to do her bit for the environment and encourage the nation to eliminate litter, reduce waste and be more plastic-aware.
Kirstie and her property developer partner of 14 years, Ben Andersen, often enlist the help of their children – Oscar, nine, and Bay, 11 – and Ben's older sons Hal, 15, and Orion, 18, on litter-picking trips to collect rubbish.
'We keep a full set of litter grabbers for our walks and regularly clear the verges on the roads leading to our house,’ Kirstie told . 'Often I'll give each child a bag and challenge them to a litter-collecting contest. They're so competitive, my motivational tactics work a treat!'
The family's dedication to clearing up the country is well-documented across Kirstie's Twitter and Instagram accounts. In February she highlighted the severity of the nation's litter and waste problem in an Instagram post as she embarked on a litter pick-up with her kids.
The Location, Location, Location presenter, who is an ambassador of , lives in Notting Hill, London with her family during the week, and often retreats to their second home in Devon at the weekends.
But wherever home is, Kirstie tries to keep plastic consumption to a minimum, and she’s hoping that her values and high moral stand on litter will rub off on her children.
Kirstie buys kitchen liquids in bulk and decants them into reusable containers. Plastic tubs that can't be recycled are reused in Ben's shed, and when she’s on the go, Kirstie carries a refillable metal water bottle (and a reusable coffee cup) in her handbag.
But Kirstie admits in the interview: 'I'm nowhere near as good as I should be.'
At both homes you'll also find soap at every sink instead of a plastic hand wash bottle. 'It's much cheaper,' she explains. 'Being plastic-aware is a very economical way to live: it's not the sole preserve of the wealthy.’
In January, Theresa May outlined the government’s 25-year environmental plan and vowed to conserve the environment and create a cleaner and greener country. The main focus of the strategy was on plastic waste – the nation's concern over plastic pollution has hit fever pitch, in many parts thanks to David Attenborough's Blue Planet II series, which shone a light on the staggering scale of harm plastic waste has on the environment.
Showing support for the war on plastic, Kirstie adds: 'If each person in the UK was just a little bit careless, dropping, say, five pieces of plastic a year – just the odd bottle top or hair band – a population of 67 million people in the UK means around 340 million small items of plastic could be making their way into the ocean. This has to stop.’