Ikea announced a long list of new collections and collaborations at its recent Democratic Design Day, but there were some surprising high-profile partnerships that left us wanting to find out more – namely their exciting new projects with Lego, Adidas and Solange Knowles' company, Saint Heron.
This is everything we know so far…
Ikea and Lego have joined forces to encourage more play, and while the term means many different things for different people, Ikea believes it is an ‘essential part of a better everyday life’.
There's a while to wait for this because the first outcome of the collaboration won’t reach customers in Ikea stores until the next couple of years, but the end product will be focused around this one question: Why don’t we play more?
The collaboration therefore aims to increase the opportunity for more play, and the first step is to try to make the home a better functioning and more fun place.
'It started with an invitation from the LEGO Group "Do you want to play?”. Of course we said yes to this and together we now want to enable more play by triggering play in the functionality of the everyday life,' said Fredrika Inger, business area manager for Children’s Ikea at Ikea of Sweden. 'At Ikea we first and foremost want to resolve this built in or maybe just perceived conflict that play is messy in a creative, humanistic and playful way. Because we believe more play makes the home and the world a better place.'
In Ikea’s Play Report, 47 per cent of children said they wanted more playtime with their parent, whilst 90 per cent of the asked parents believe play is essential to wellbeing and happiness.
Additionally, in a study on play made by the LEGO group, 95 per cent of parents said play is fundamental to their child’s development and that LEGO bricks helps their children to be creative.
'We know that creativity is a critical skill needed for the future, but we also know that tinkering, experimenting, being creative and trying out new things can be messy,’ said Lena Dixen, senior vice president, product development at the LEGO Group. 'In our collaboration with Ikea we therefore wish to deal with the challenge that some parents might have with the – wonderful – mess that play creates.'
Ikea want to understand what people want and need when it comes to exercising, sleeping and eating at home, and their new collaboration with Adidas will explore the connections between living spaces and sport, and how both can adapt to help create healthy habits.
'Home is where we create life-long habits,’ said Marcus Engman, head of design at Ikea of Sweden. 'Teaming up with Adidas, we want to understand what wellness means to different people, and what role their living spaces play in this. By doing so, we can create homes that are better designed to enable better habits and more active living.’
The first stage of the collaboration will see Ikea and Adidas spend time in the homes of people in different countries and life stages, with a particular focus on young women.
'Our goal is to make sport accessible to everyone,’ said Josefine Aberg, VP of design at Adidas. 'Working with Ikea, we’ll look at why some people are more active than others, especially young women, and explore what role the home can play in removing barriers to fitness.’
Ikea’s collaboration with Saint Heron will explore architectural and interior design objects with multifunctional use.
Saint Heron, founded in 2013 by singer-songwriter and actress Solange Knowles, is a multidisciplinary cultural hub with a focus on ‘building the community that we wish to see exist’ through music, visual art, and performance art mediums.
Solange and the company’s co-curator, artist Armina Mussa, partner to create original multimedia installations that creatively reflect art and cultural themes and push the conversations of communities to the forefront.
'Contemporary art is a huge part of people’s life today,’ said Marcus Engman. 'At Ikea we are curious about the creative space in between architecture, design, art and music and how that could come alive in the homes of the many people. This is what we want to explore together with Saint Heron.'