Harrods has unveiled Fantastica as the department store's 'mable' Christmas window theme this year – and it's pretty magical.
Representing a store-wide festive season celebration, the famous Brompton Road exhibition windows have been transformed from all corners, guaranteed to fill every customer and passerby with the joy of Christmas.
In Window 19, ‘Unwrap the day with Bottega Veneta’ will inspire you to tick off your wish list in style, while window 18, ‘The Harrods Feast’, showcases a giant Christmas dinner from the iconic Harrods Food Halls.
In Window 17, ‘Harrods is Oh So Sweet’ is full of all the sweetest cravings for this festive season, while in Window 9 you can marvel at ‘The Dolce & Gabbana Leftover Fridge’ showcasing leftovers from a delicious feast served by D&G.
But who is the mastermind behind the majestic window display? The Department of Surprise and Delight. Yes, Harrods has established the specialist team especially for the festive season to bring unexpected moments of magic to all. The windows is just the start of it because the department will be responsible for bringing the spirit and wonder of Christmas to life, from in-store ballet, to festive personalisation, to impromptu musical performances.
Alex Wells-Greco, Creative Visual Director at Harrods, said the opportunity to ‘create a world of theatre’ turned into ‘something truly magical’.
He explained: 'As experts of the exceptional and makers of magic, it is our job to take our customers on a journey, whisking away their imagination. Luxury is a story, rich in meaning, emotions and moments, and I feel that Fantastica truly touches the pinnacle of sensory storytelling. From the windows, our stage to the outside world, to magical moments to surprise our guests within our four walls, we want the Harrods customer to be taken on a limitless journey this Christmas.’
And the Christmas magic doesn’t stop there. Outside stands an eight-metre Christmas tree on Hans Crescent, sourced from Surrey and adorned with more than 100 oversized gourmet delights, including cranberries, candy canes and Brussel sprouts. Inspired by family feasting and the central part this plays in Christmas, the ritual has been at the heart of Harrods for more than 180 years.
‘Our team has been working on bespoke, handcrafted designs for five months, all individually made in west London,' said Wells-Greco. 'From oversized Brussels sprouts and giant turkey thermometers, to a huge Christmas dinner plate, we have played with size, scale and proportion like never before. Fantastica has been my favourite project to work on – it’s fun, it’s Instagrammable, and it taps into everyone’s imagination.’