Argos has just released its Christmas advert for 2018, featuring a mischievous ‘fool’ determined to ruin Christmas.
Titled The Christmas Fool, the 90-second advert brings to life the tiny annoyances and curveballs that can cause unnecessary festive chaos in the lead up to the big day.
As the second Christmas advert to be unveiled from a major retailer this year (Currys PC World debuted its festive ad just hours earlier), the annual Christmas advert race is now well and truly underway.
In the advert, the fool – a mischievous, impish creature with bells on its long ears – causes chaos in the homes of anxious families desperately trying to put the finishing touches to their Christmas preparations. And by that we mean breaking fairy lights, stealing sellotape, unwrapping presents and knocking the angel from the top of the Christmas tree!
But just as it seems like the fool’s destructive deeds will never end, an Fast Track delivery driver comes to the rescue and gives the fool a swift boot into his van. And guess what’s inside? An army of the pesky creatures who have also been thwarted in their quest to ruin Christmas.
So basically, Argos pretty much ends up saving the day.
‘Every Christmas, something goes wrong in the run-up to the big day – it’s inevitable. Our cheeky Christmas fool personifies that,’ said Yan Elliott, Joint Executive Creative Director at The&Partnership London which created the ad.
The Christmas campaign ultimately promotes Argos’ Click & Collect service, which is available at more than 1,000 locations, and the retailer’s same-day Fast Track home delivery, with the message that ‘Argos is there for everyone’s shopping needs, helping to fool-proof Christmas’.
The Argos Christmas advert will debut later today during Coronation Street on ITV and Gogglebox on Channel 4 from 9pm.
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Argos Christmas advert 2017 recap
Last year's Christmas advert from Argos, named Ready For Take Off, saw a group of elves in a snow-swept distribution centre help Santa by delivering hundreds of thousands of gifts to good children all across the country.
In a Christmas advertising first, Ready For Take Off also gave children the opportunity to feature in the TV advert themselves, with three lucky kids appearing on the small screen.
Watch the 2017 advert below:
Take a look at.