TalkTalk's 2017 Christmas advert aims to offer an 'intimate, honest insight into the laughter, chaos and touching moments' that the festive season brings to one family in the UK.
The 'totally unscripted' fly-on-the-wall style ad documents the same real family – known for residing at Merwick Street (along with family dog Elvis) – who featured in TalkTalk's 'This Stuff Matters' campaign last year. Viewers will also recognise Pete and Sophie, who had previously appeared on Vogglebox and are now regulars on Channel 4's Gogglebox.
Created by CHI&Partners, authentic footage captured in the family home from last Christmas has been edited down to this 60 second TV ad.
This new Christmas advert sees the family sharing all the little moments that make Christmas special – from the decorations, gift-wrapping and unwrapping, to the jokes, food, and laughter. And, seeing as this is coming from a telecoms company, it's no surprise that it's the different forms of technology that brings the family together – from from texts, video calls and singing to loved ones over the phone, to evenings together in front of the TV.
'Focusing on how real people live their lives, we've captured the little moments that make Christmas special, from picking at the leftovers to messaging absent friends and family to dozing together in-front of the TV,' said David Parslow, group marketing director at TalkTalk. 'We wanted to show we understand what really matters to our customers, especially at this time of year, when the products we provide are instrumental in bringing the family together.'
Micky Tudor, executive creative director at CHI&Partners, adds: 'We hope this totally unscripted spot delights viewers and reminds them about what really matters, setting TalkTalk apart in amongst the glitz, tinsel, artifice and tear-jerkers that will probably dominate the ad break this Christmas.'
Take a look at all the Christmas adverts as they are released here.
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