It's official: 2019 is all about the color blue — Blueprint, to be exact — at least according to Behr. The paint company revealed Blueprint S740-5, a warm, soft hue, as the brand's , describing the shade as "a mid-tone blue that charts a course for people to reimagine the colors and design of their home." The paint company says it's meant to signify authenticity, confidence, and timelessness. As far as blues go, this one's pretty stunning — it feels cozy and inviting, but not overpowering.
Erika Woelfel, Behr's vice president of color and creative services, called the shade an "instant classic," adding that, "Much like the sketches builders rely on to bring an architectural design to life, Blueprint S470-5 lays a foundation for consumers to make their unique vision a reality."
Of course, Blueprint isn't the only new color Behr is releasing — accompanying Blueprint are four different complementary color palettes, Color Binge (a range of blues, teal, and gray), Inspired Curation (jewel tones like mauve, dark greens, and gold), Down to Earth (warm earth tones), and Soft Focus (pastels in blue, lilac, and peach). You can see the full trends palette on .
To celebrate the release of Blueprint, Behr teamed up with a handful of makers who designed decor items using the color, so you can see it in real-life application beyond paint. Weaver made a mini collection of woven art pieces, while candle maker made hand-poured smoky lavender-scented Blueprint candles, and painter created a mural and art prints based on her painting.
In addition, ceramicist made a collection of coffee mugs, and live screen-printing company made Blueprint totes.
Design and color lovers in NYC can head to Behr's Pop-Up Color Shop in Soho at 107 Grand Street from Aug. 23 through the 26th to shop the Blueprint-inspired items from these makers, as well as pick up a free paint sample and see Blueprint in action in various room setups. And, you can find Blueprint — along with Behr's other 2019 Color Trends — exclusively at Home Depot stores nationwide, available now.
Oh, and Behr is giving away a free gallon of Blueprint to 2,019 people. If you've got the blues, you can to enter to win.
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